A few months ago, I was one of the first to report on Google’s favicon change.   In fact, my blog came up as one of the first when doing a search for “New Google Favicon” on Google’s search engine.  Now though, it seems as if I have been delegated to page three, as more powerful blogs have picked up the story.

I still would like to report, however, that pachi, of Arbitness has informed me that Google has published an official response about the change:

“We recognized there was a need for a Google icon that would better work across multiple applications including web, mobile and client applications. We felt the small ‘g’ had many of the characteristics that best represent our brand: it’s simple, playful, and unique. We will be looking to improve and enhance this icon as we move forward.“

Or, as pachi says, Google is trying to rebrand itself, especially now that it seems cell phone and mobile technology is entering the web browsing world for good.  Though, I don’t think my original hypothesis, is that far off.

This entry was posted on Friday, June 6th, 2008 at 2:45 pm and is filed under link out, news, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.