Or acetylsalicylic acid, generic. You can get six hundred tablets of that for the same price as three hundred of a name brand.

Why the #$%! Do We Swear? For Pain Relief

Although cursing is notoriously decried in the public debate, researchers are now beginning to question the idea that the phenomenon is all bad. “Swearing is such a common response to pain that there has to be an underlying reason why we do it,” says psychologist Richard Stephens of Keele University in England, who led the study. And indeed, the findings point to one possible benefit: “I would advise people, if they hurt themselves, to swear,” he adds.

Not clear to me how swearing differs from just yelling something random, though.

There is a catch, though: The more we swear, the less emotionally potent the words become, Stephens cautions. And without emotion, all that is left of a swearword is the word itself, unlikely to soothe anyone’s pain.

Oh, shit.