In the Zone

Fast Food Apple Pies and Why Netbooks Suck

I have no horse in this race, or a smartphone for that matter, but any explanation of “the zone of suck” using fast-food apple pies is worthwhile reading, IMO.

Monarch Burger went to the trouble of making their apple pie look like a slice of homemade apple pie. While it seems appealing in its photo on the menu, it sets up a false expectation. It may look like a slice of homemade apple pie, but it certainly doesn’t taste like one. Naturally, it flopped. Fast-food restaurants are set up to be run not by trained chefs, but by a low-wage, low-skill, disinterested staff. As a result, their food preparation procedures are designed to run on little thinking and no passion. They’re not set up to create delicious homemade apple pies.