{"id":6800,"date":"2010-10-17T04:13:30","date_gmt":"2010-10-17T09:13:30","guid":{"rendered":"http:\/\/blogs.scienceforums.net\/swansont\/?p=6800"},"modified":"2010-10-17T04:13:30","modified_gmt":"2010-10-17T09:13:30","slug":"too-long-didnt-read","status":"publish","type":"post","link":"http:\/\/blogs.scienceforums.net\/swansont\/archives\/6800","title":{"rendered":"Too Long, Didn&#039;t Read"},"content":{"rendered":"<p><a href=\"http:\/\/www.badscience.net\/2010\/10\/the-caveat-in-paragraph-number-19\/\">The caveat in paragraph number 19<\/a><\/p>\n<blockquote><p>This is what they found: by the time you get to a story length of 8 to 11 paragraphs, on average, your readers read only half the story. A minority will make it to paragraph number 19, where, on this occasion, a fraction of the readers of the Daily Mail would have discovered that the central premise of the news story \u2013 that a new trial had found a 40% reduction in cancer through intermittent dieting \u2013 was false.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The caveat in paragraph number 19 This is what they found: by the time you get to a story length of 8 to 11 paragraphs, on average, your readers read only half the story. A minority will make it to &hellip; <a href=\"http:\/\/blogs.scienceforums.net\/swansont\/archives\/6800\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,46],"tags":[],"class_list":["post-6800","post","type-post","status-publish","format-standard","hentry","category-journalism","category-science-general"],"_links":{"self":[{"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/posts\/6800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/comments?post=6800"}],"version-history":[{"count":0,"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/posts\/6800\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/media?parent=6800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/categories?post=6800"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.scienceforums.net\/swansont\/wp-json\/wp\/v2\/tags?post=6800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}