OK, so Microsoft has come out with it’s “I’m a PC” ad, and it’s supposed to be a counter for the Apple “I’m a Mac, I’m a PC” ads. Except it isn’t.<\/p>\n
John Gruber at Daring Fireball sums it up pretty well<\/a><\/p>\n The high concept of Apple\u2019s long-running \u201cGet a Mac\u201d TV campaign is that the characters portrayed by John Hodgman and Justin Long are personified computers. It\u2019s right there in the opening lines of every ad in the series: \u201cHello, I\u2019m a Mac.\u201d \u201cAnd I\u2019m a PC.\u201d Hodgman is not \u201cWindows\u201d; Long is not Mac OS X. They are not representative or average PC\/Mac users. They are computers.<\/p><\/blockquote>\n I thought everyone got that. I was wrong<\/a>.<\/p>\n Another reason I think these ads work: While I think the Apple ads are effective in pounding in one message (Macs are more dependable than PCs), I don\u2019t believe they\u2019ve been effective at convincing people that users of PCs are losers. Why? Because, at the end of the day, we all love John Hodgman, the \u201cI\u2019m a PC guy,\u201d way more than the straight-man hipster dude who plays \u201cI\u2019m a Mac.\u201d<\/p><\/blockquote>\n Hodgeman isn’t a “PC guy.” He’s the computer!<\/em> There are some ads that point out that Windows runs on Macs! The point isn’t that Windows users are losers, or that people using Windows aren’t doing anything cool. It’s that maybe you could do even more with a computer that gave you a better user experience.<\/p>\n But that’s not the point of writing this post. It’s this:<\/p>\n Microsoft\u2019s \u2018I\u2019m a PC\u2019 Ads Created On Macs<\/a><\/p>\n Flickr user LuisDS found that metadata on the creative copy of the \u201cstereotyped PC user\u201d and other photos appearing on Microsoft\u2019s \u201cI\u2019m a PC\u201d website revealed that they were produced using Macs running Adobe Creative Suite 3.<\/p>\n [\u2026]<\/p>\n When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.<\/p><\/blockquote>\n I’m writing this because my irony meter exploded and I’m waiting for the smoke to clear so I can fix it. Bwahahahahaha!<\/p>\n","protected":false},"excerpt":{"rendered":" OK, so Microsoft has come out with it’s “I’m a PC” ad, and it’s supposed to be a counter for the Apple “I’m a Mac, I’m a PC” ads. Except it isn’t. John Gruber at Daring Fireball sums it up … Continue reading