Recasting the bad reputation the profession of research professor has.
How would you react to this statement: “Many aspiring swimmers are not pursuing olympic careers because doing so would require spending 30, 40, 50 hours in the pool, in addition to weight and flexibility workouts. This single-minded, work-ethics focus of otherwise talented athletes gives olympic competitors bad reputation – we need to work on funding alternatives, such as support for olympians who can afford to spend only half of that time in the pool”