The World's Worst Toaster

The World’s Worst Toaster

Fortunately it doesn’t belong to me. But the web experience described does — I buy stuff for the lab. I run across the “bad toaster” interfaces all the time. For the life of me, I don’t get why certain segments of the science/tech world won’t tell you how much things cost, or make you click through a bunch of links to be able to add something to my shopping cart. I would think that, by now, most companies would have learned that every extra step — every mouse click — is an opportunity to decide to shop elsewhere. Meh.