Colored bubbles arise after 15-year quest
Zubbles
Standard food coloring or dyes have no effect; they simply run down the sides of the bubble, creating a drop of color on the bottom. Other dyes can stain bubbles, but when they pop they also stain clothes, dogs and eyes, as Kehoe discovered during one accident. Other tests, including one for a bubble dye that washed out, didn’t fare much better.
I don’t know about the food coloring running down the side — the dilution is so great that for amount I’ve added when I tried this, the effect is simply unnoticeable.
This is old news: http://www.popsci.com/scitech/article/2005-11/11-year-quest-create-disappearing-colored-bubbles . What’s surprising is how long it took them to get it to market. They mention the manufacturing time in the article you mentioned, maybe they had to get that down in order to make it profitable to sell the stuff at a reasonable price.