[T]he placebo theory of suffering is one window through which to view blogging. As social creatures, humans have a range of pain-related behaviors, such as complaining, which acts as a “placebo for getting satisfied,” Flaherty says. Blogging about stressful experiences might work similarly.
[…]
Located mainly in the midbrain, the limbic system controls our drives, whether they are related to food, sex, appetite, or problem solving. “You know that drives are involved [in blogging] because a lot of people do it compulsively,” Flaherty notes. Also, blogging might trigger dopamine release, similar to stimulants like music, running and looking at art.
Hmmm. Blogging = bitching = placebo
And what of those who blog while listening to music, looking at art and running, all at the same time? Bring on that dopamine!
Heh. So much for blogging being bad
via EvolutionBlog