Aisle placements affect grocery sales, research shows

Using the cross-category items of chips and soda, the researchers found that stores placing the items facing each other in the same aisle increased weekly sales of those items by more than 9 percent. In contrast, moving the chips and soda one aisle away from each other resulted in a decrease in sales of nearly 1.5 percent.

I think the stores are already aware of this. They make you walk past impulse items to get to things typically on your list. When they rearrange things every so often, you don’t really think that’s for your convenience (regardless of what the sign says), do you?