… that whole “That’s not funny” part
Martinez gives a report on “piezo-electrics” — a phantom technology which electronically emits smell and taste from the screens of your iPad and iPhone. He coaxes his co-anchor to sniff and eventually lick (!) the screen of an iPad, only to find an “April Fools!” screen pop up shortly thereafter.
Piezoelectric technology is most definitely real; the “phantom” part is about letting you create smells and sounds. But what do you expect from a business site?