You're So Analytic

Sometime you have to let art flow over you. But apparently, this is not one of those times. How To Win the New Yorker Cartoon Caption Contest

Should you make a pun or, perhaps, create a visual gag about a cat surreptitiously reading its owner’s e-mail? Neither. You must aim for what is called a “theory of mind” caption, which requires the reader to project intents or beliefs into the minds of the cartoon’s characters.

I’ve entered this exactly once. To me, caption contests are backwards. I have an idea and draw a situation to match — the trick is distilling an allegedly funny idea into something that I can draw in a single-panel cartoon.

The “theory of mind” approach lets you take a single point in time — the utterance of the whatever’s in the caption — and force the reader to construct what has just happened (and sometimes the drawing does that anyway), but that and the common experience the reader must have is as much of a setup as you get. I’ve had people tell me a joke and suggest that it would make a funny cartoon, and I have to point out it took 45 seconds of talking to set up the punchline. It’s rare that that will lend itself to a single-panel cartoon.

via Cosmic Variance

From the Files of Doctor Obvious

The Bikini Effect

[M]en alternately fondled t-shirts and bras (which were not being worn during the test). After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.
[…]
The bikini effect does vary in strength from person to person, Van Den Bergh said. While most men are vulnerable to subtle types of stimuli — like sexy ads and touching lingerie — others may need to see a woman nude before feeling impulsive. No matter, Van Den Bergh warned, “being exposed to a sexy girl may influence what stock you invest in or what candy bar you buy.”

OMG, they may start using this to influence purchasing patterns!