Nearly six of 10 Americans — 57% — say they won’t buy an all-electric car no matter the price of gas, according to a USA TODAY/Gallup Poll.
That’s a stiff headwind just as automakers are developing electrics to help meet tighter federal rules that could require their fleets to average as high as 62 miles per gallon in 2025. And President Obama has set a goal of a million electric vehicles in use in the U.S. by 2015.
I’m assuming that journalism school covered metaphorical statements and the author used “stiff headwind” as he meant to.
That statistic presumably means ~40% are open to the idea. The US adult population is more than 200 million people, so in what world is a group of 80 million potential electric car drivers less than the 1 million needed to reach that goal, thus representing that stiff headwind?
Way down at the end, it is noted that
Nissan interprets the poll numbers as a good sign, pointing out that “as many as 40% are considering driving electric vehicles.”
While math is the obvious problem here, I don’t think it’s the larger issue, which is that of spin. The author/headline writer wanted to cast the story in a negative light and so they leveraged the existence of a slim-margin majority to make a statement. People resisting change really isn’t news. I wonder if they had done a poll around 1900 about the enthusiasm for driving an automobile, what kind of results they would have gotten.